Jim Goetz, Partner, Sequoia Capital Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Mike Maples, Funding Partner, Floodgate Play Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies. Play Bigger shows how category design is the roadmap for making this happen.

John Bertrand, Americas Cup winner, Olympic medalist Business leaders of the future need to create movements with passionate employees and fans that change the world's point of view, not just companies with employees that sell products. Category design applies to sports governing bodies, event owners, national teams and even athletes. Ann Miura-Ko, Lecturer, Stanford University and Co-founder Floodgate Fund Every entrepreneur who wants to take their game to the next level needs to read this book. An absolute must read for every person interested in the secret sauce found in Silicon Valley. Now it is outlined here in Play Bigger for all business executives to learn and apply. John Taysom, an early investor in 17 public technology companies, co-founder of Privatar and a visiting professor at the University of Cambridge Category design is a principle that every successful entrepreneur has intuitively embraced. The paranoid will be sure to read it first. This is an easy book to read on a very complex and important topic. The authors write intelligently and entertainingly about the scale-up process and how it can be systematised and engineered. Nick Holzherr, CEO of The news is out, it is not start-ups that count but those that are first to global scale: Category Kings.

Every business leader interested in learning how to make it REALLY big must absolutely read this book. This book takes a fascinating look at how the most successful companies of today, the past and the future are creating and dominating entirely new categories. Nick Holzherr, CEO of Smart, fast-paced and a thoroughly inspiring read.

Smart, fast-paced and a thoroughly inspiring read.

Play Bigger by Al Ramadan